When Levi Strauß together with Jacob Davis invented the pants with rivets and got a patent for it about 100 years ago, this was a perfect idea for almost indestructible pants which also looked really cool. Until today this design of “Jeans” has had no real rival.
By the way, the name “Jeans” is the americanized name of the French city of “Gênes”, and “Denim” is the name of the typical weaving of Jeans fabric out of the French city Nimes = “de Nimes” (from Nimes) americanized “Denim”.
After almost a century of Standard Jeans production it is high time for a change.
Jeans designs have not changed very much over the last century. Varying shapes which repeat themselves within decades wide or slim, short or long, stonewashed, holes patches and what else.
We feel it’s about time to bring a radical change.
Q-Jeans® is the next generation of this legendary kind of pants with our protected revolutionary zipper system.
Mike Bosetti, master of mechanical engineering, had a good idea for a practical zipper-design with pants, but he had no experience with fabrics and clothing. He knew for sure that he did not want any gimmicks like patches, holes or zippers with no function. After he met Gina Riehl, an established fashion designer they finished the unique Q-Jeans to the perfect match of function and design.
Subsequently the Qverall® had to follow, an overall with the Q-Jeans zipper system.
Unconventional thinking, very different professional educations and members of several generations is the perfect recipe for realizing unusual, clever and courageous solutions. Developing our ideas we leave old tracks behind us. We are not bound to old conventions of the fashion world and we look ways beyond the common horizon. It is natural for us to question the standards.
Master of economics, Chief of the IT department, shareholder and deputy CEO.
He’s the only real northern German member of the team. Mike “imported” him to the team. They have been friends for more than 40 years and share many hobbies. As IT-consultant of a well established IT-Company in Hamburg, he brings along an ideal base for modern IT solutions and communication systems.
Fashion designer, CAD (creative art director), professional taylor.
Her brilliant spirit completed the first concept decisively. She made the first prototypes and experimented with Mike until things were perfect. She has her own fashion label and is well established in the fashion world. As the creative head of the team, she constantly develops the looks and finesse to new heights. Her knowledge about materials, fabrics, quality and the developing of “prêt-á-porter” Fashion is an indispensible part of the project.
Social Media Marketing, communication, press, youngest team member.
Vivi ist ein cleveres Naturtalent, das bei uns die Chance zum „Mitwachsen“ bekommt.